Once they have their value statement, it boils down to researching where it fits, researching potential prospects, then applying what the comment says.
The research, coupled with networking should identify types of prospects and how they do business.
From there, asking ones self whether the value can make sense should filter out gross misalignment, but not always!
Really understanding how organizations make their money is needed to target. Networking, shopping the value prop around should spark interest and potential research targets.
The research, coupled with networking should identify types of prospects and how they do business.
From there, asking ones self whether the value can make sense should filter out gross misalignment, but not always!
Really understanding how organizations make their money is needed to target. Networking, shopping the value prop around should spark interest and potential research targets.