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by 3np 1911 days ago
I hope you’re not suggesting inserting and relying on tracking pixels and other unreliable junk into outgoing emails in order to measure.

Besides, guess what, many times, “engagement” is precisely what I don’t want to be coerced or manipulated into doing.

Cursing while clicking around your funneling website to find a place to do a GDPR data delete request and eventually giving up while filing your sender as spam also counts as engagement. Whereas plaintext email is way less likely to trigger that response.