Ok sure but when you open with “one of the largest smartphone manufacturers is actually not a smartphone manufacturer” its kind of hard to hear anything else you’re saying.
Ah yes, because it integrates with your Apple IPad(tm) and your Apple Smart Watch(tm) and Apple TV(tm) and all of your Apple (tm) smart home products, but it's totally not a lifestyle choice.
The point is people who don't buy into the Apple brand don't even consider it as an option.
Not the way someone looking for a phone will consider the options between Motorola, LG, Samsung, etc.
The fact that Apple manufactures Apple products is much more important than what those products are.