[cafed00d]

I wonder who the target consumer for this would be. I mean, I get that the target users are probably marketing departments / communications people across the world’s companies.

But genuinely curious who’s the end-customer who reads these emails.

Email is a strange technology that is only used for _reading words_ more than anything else — office work, receipts, itineraries, bills etc etc. Even the best newsletters, imo, tend to be word-heavy than imagery (such as Candor or Levels.fyi or Chairman Mom).

Would be cool if a Mail IDE had a way to tell if the email I’m writing is _engaging_ enough simply by the words alone. Some day perhaps.