[heroic]

Almost always, for such emails, you are not the audience. We've done multiple tests to check which emails perform better for our customers, and always ones with a lot more visual imagery, heavily HTMLized emails work better than just text and links.

Our understanding for this has been that people are not very email savvy, and for them the visual imagery works more like story telling.

[Seirdy]

What were the privacy implications of these tests?

Did your findings that email-savvy users were insignificant account for the fact that this subset of users probably disabled any email tracking in the first place?

I'm finding that technical users are excluded by corporate interests increasingly often. I suppose this might be a good thing, but I still find the underlying attitudes towards them frustrating.