[Nextgrid]

I don't like the argument about not being the "average consumer". Just because you're smarter at detecting & filtering out marketer's bullshit doesn't make it okay to keep perpetuating the problem because others aren't.

If you deem the behavior nefarious or annoying it's not fair to justify inflicting it on someone else because they're not savvy enough to recognize/filter it.

[tootie]

It does though. Email marketing is all about crafting a message that gets the highest conversion rate and the rates are already pretty low. So if a blinking gif annoys most of your users, but the response rate goes from 3% to 4% it's a win for the sender.