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> 2015

iPhone happened 2007, Android, 2008. Their “people love our software never hardware” self deception had completely wiped positive brand values by that point, along with trust from the market towards mobile hardware keyboard, because BB engaged anyone getting close to their level of sophistication in the technology, rendering competitors’ implementations inconsistent and lackluster as the result.

I still don’t fully understand serial suicides in phone market 2007-2012, it was strange times. Lots of companies were politely asked to finish their free lunch session and most decided to burn their retirement instead of accepting it.

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I think, in a market like this, if a new type of product appears, and starts gaining massive traction?

The CEO, the board, the top execs, marketing, etc, need to force use that product exclusively. So they know. So they get it.

Because it seemed like many floundered by not understanding the differences, what was important.

RIM could have done so much, but they didn't even get it, or seem to understand why people were bailing.

Where was RIM's board? CEO replacement took too long too.

Ah well.