You probably didn't read what came before this sentence... The point is exactly that, with a good web search engine, content writers shouldn't have to do anything other than writing content in order to appear on the search results. Google is the one that should be actively looking for content and ranking it accordingly, instead of myself doing any work other than writing.
>You probably didn't read what came before this sentence
I did. I guess what I'm saying is: why does it matter to you if google's search algorithms aren't perfect and could operate better with a bit of metadata from the site? After all, you're free to opt out from playing along. If, like you suspect, it means that their algorithm is optimized for web spam, they'll sort it out eventually.
It just sound like your bitching that the cost of doing buisness has gone up in the meantime, and if only google could be perfect you wouldn't have to worry about it. But this is what you get for relying on the behavior of someone that owes you nothing.