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by ksec 1908 days ago
It is basically three thing, Pre iOS 7, Post iOS 7 Music, and Apple Music.

Pre iOS7 was done under a person who understands and is passionate about Music. Steve Jobs.

iOS 7 was the first major UI redesign Apple had with iOS, all lead by Jony Ive. Going from Hardware Industrial Design to everything "Design". Throwing out everything that Apple UX, UI, HID had over the years. Basically Jony Ive hated Skeuomorphic design ( Previously Lead by Scott Forstall ) so much he throw everything out. Not sure if he just hated Scott or the design. Or possibly both. But it took Apple years to finally walk back on all those decisions. ( The same to Apple Store, but that is another story )

Apple Music was initially just Beats. The whole App design was about that stupid "Next Song" they keep promoting, also from Beats. It was Jimmy Iovine's idea that the computer / iPhone would magically know your mood and play the next song. And somehow Eddy Cue was sold into it. If you ignore the marketing crap, what Jimmy Iovine wanted was for people to discover new music. By either using AI, curated playlist or Apple Radio. For a long time Apple Music doesn't even have repeat the same song button. And the whole UI was designed for you to "discover" music. As a true music nerd this may have been OK, for normally user this is just stuffing random piece of music in front of their face. It wasn't until a few years later they finally accepted defeat and accept the fact the users knows what they want to listen. And what song or artist they are looking for, as well as repeating the same god damn song hundreds of time.

That is how we arrived at today's Apple Music UX. Which might have been OK for any other company and consumer / user. But in my view, still a bloody pile of crap. Instead they are so focused on the social justice aspect and keep telling the media how Apple's paid out to music labels are 10% higher than Spotify. And continue to push Free Trial hoping to push for higher services revenue.