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by dialtone
1902 days ago
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The only way to discover this is to buy traffic from that cohort to actually test the behavior. That being said the first version of floc uses just the domain name of your history. I’m not sure how the insurance company gets that data though in your example. |
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AIUI, they can get customers' FLoC cohort when customers visit their site to pay bills (or do anything else), and see prospective customers' FLoC cohort when issuing quotes online.
Who knows what they'll be able to learn from that? I certainly don't, but I expect them to try, and that worries me.