[wyuenho]

Deliveroo is not a food delivery company, it's a food company. Both DoorDash in the US and Deliveroo in the UK are now operating ghost kitchens that are restaurants owned exclusively by the "delivery companies". These are brands and restaurants that only deliver, and the quality of the offering are extremely high. In addition, the profit margins are even higher as these ghost kitchens share the same resources and operate out of areas with super low rent and centrally located among a wide delivery area. These companies are now moving up the food chain to become restaurant groups themselves, and soon, grocery, ingredient and meal prep delivery.

We may have reached peak food delivery, but we are nowhere close to peak food and peak delivery.

Disclaimer: I'm a Deliveroo shareholder.