[TheRealDunkirk]

The article addresses this. You're just talking about the early stages/small company part of the lifecycle. In my case, working for a 100-year-old manufacturing company, I looked around the cube farm one day, and realized there is a small army of people who's job it is to festoon every vertical space within eyesight, at scores of facilities across the globe, with flyers and promotionals and health insurance factoids and retirement plans and educational resources and on and on and on. (And maps of the cube warrens, because people thought wacky floorpans were cool 40 years ago.) Those are the definition of "Loser" jobs, and they're everywhere.

My company is so far down the article's referenced lifecycle that there are several large groups of people who copy information from the mainframe into Excel sheets, and then hand this over to another group who take that information, and put it back into the mainframe. And the "Clueless" have fought me, tooth and nail, to try to improve these kinds of barbarous workflows.