[chrisseaton]

A large company like Uber is going to be relatively stable in terms of cash-flow, access to credit, etc day-to-day. If they do sell under cost it's usually part of a longer-term plan.

An individual driver may have a loan-shark threatening to break their fingers for a repayment that day.

I think individuals are going to be much more volatile and so create a worse race to the bottom.

Maybe let drivers set a price above a floor? Could be like their own surge pricing.