[b112]

You've provided additional info here, which has helped me get what you meant. I'm not even saying you weren't clear before, just that personally, I now see what you mean with more clarity.

"even the investor themself may not know"

The above fragment is what really 'got to me'. I agree that some people may have an unconscious bias. Yet from a few studies, showing some have this bias?

I hear this now spoken of as gospel. As if the very fiber of the male being, is to have this bias. So to this:

"a man sees anti-man bias where none exists."

I say -- I don't think so. Because this 'unconscious bias' theory is a bias in itself. It's like claiming all women have victim mentality, or all women are 'queen bees'. It just isn't so.