/e/ is easily, EASILY the worst name for a product I have ever seen. I don't know how to pronounce it, I can't Google it, I can't make a guess what it's domain might be. Just awful in every possible way.
If Google would not ignore special characters, it would be the easiest to find... ie: search for "/e/" ... also, alphabet is easy to find because they give themselves priority [0]....
I think I read somehwere that they chose this name as their "beta" version since it's not easily googleable. As soon as they gain more traction, they will rebrand.
> Eelo was subsequently renamed to /e/ in July 2018 due to a conflict with the "eelloo" trademark, which was owned by human resources company Meurs HRM B.V.
in the AMA he gives notice of things to come regarding the name. Like - the operating system keeping /e/ intermittingly, but choosing an overall easier to communicate project name.