[bloudermilk]

I’m a big fan of Airtable and always happy to see more tools like it come to market. Curious though, why you’ve gone to such great lengths to copy their UI? There is plenty of room to leapfrog them (especially on the API side) but I think you’re hurting yourself by following so closely in their footsteps. If I were going against a rapidly growing incumbent like that I’d be looking at ways of differentiating from the start. Good luck to you and your team!

[rachitkhtor]

We have not copied the UI. We've been used a spreadsheet style interface as the base, which is existing even before Airtable started (read Excel).

For us, the biggest differentiator is that we're API first, we're giving users a no-code way to connect columns to APIs and bring information right inside the tables and refresh/automate in real-time.

I particularly struggled in my last corporate job, juggling through spreadsheets and manually copying/pasting data from different tools in my spreadsheet where I could easily do it automatically via APIs. But again, it would require technical knowledge to do it.

We're making it easy for non-technical users to access those APIs in a no-code way and build powerful tools for their lives and work.

You will see we'll continue to differentiate both on UI and functionality as we move forward.

[adav]

The UI being too similar to Airtable is a big turn off for me.

It reminds me of a flea market I once visited whilst travelling. The trader there was trying to push $10 Yeezys, swearing that they were "genuine", making me feel very uncomfortable.

[rachitkhtor]

UI is a spreadsheet, not sure how else we would have built a table. You'll continue to see our differentiation, like for the fact we're API first, automation focused tool.