[acdha]

Also don’t forget how unevenly applied market forces are: if McDonald’s started charging 10% more for a hamburger they’d lose sales to Burger King a LOT faster than, say, Comcast or Oracle because the products are basically the same and most customers can switch almost effortlessly whereas you have to be especially mad to trench fiber out to your house or migrate every database in a large enterprise.

Any business with a natural monopoly, high migration costs, etc. can support a surprising amount of inefficiency even if most of their customers find the experience unsatisfying.