[abhinav22]

Yes it’s a very difficult balancing act, (I assume CAC means Customer Acquisition Cost) and there are a lot of overheads they need to cover. Figuring what the right price is to be competitive but also cover all marketing and other costs is not easy.

Of course as a customer I want the best deal for the lowest price, so I guess one should take the view of a customer with a grain of salt unless there are competitors who can beat you on price and adequate quality.