An interesting subject, but I couldn’t help but be totally derailed by introduction of Jonathan Hoefler as “designer of famed fonts like Gotham”.
That’s like introducing Thomas Edison as “father of AC power”, or Pepsi as “creators of Coca-Cola”. It might seem like nitpicking, but we’re talking about one of the most famous typefaces in the world[1] and the most dramatic design industry scandal[2] of the 21st century.