[GeoffreyHull]

1 of 2 ways:

1) Charge each user a nominal fee for download. OR 2) Charge movie theaters for their participation. Imagine the profitable data we'll be supplying them with on every person that checks-in to their movie theater using Tattlr. They can incorporate their own special promotions based on the ongoing user data they obtain each time a user checks in.

This what I've come up with thus far. I could be totally off-base with these assumptions.

[ssharp]

As a consumer, I wouldn't pay to download such an app. This is just my opinion and it may or may not be reflective of your market [1].

It seems like selling the backend tech / service to the movie theaters is the way to, but can you create enough of a value proposition to charge them enough money (assuming a re-occuring basis) each month to stay in business?

Also, I'm not entirely familiar with how movie theaters operate, but it seems like a vast majority are controlled by a relatively low number of chains. If the individual theaters are run on a franchise model, it may be easier to penetrate. But if they're all corporate controlled, selling seems would be a much larger challenge.

[1] I've also never had too bad of an experience at the movies. Aside from some guy who was eating popcorn obnoxiously during "The Dark Knight", I can't think of anytime I've really been annoyed with someone at the theater.

[keeptrying]

I think you would be surprised by how many theaters would find this useful and will pay you to have this in their theaters.

It improves the service and gives them Jmp feedback.

Go talk to some movie theaters.

Also don't over engineer it. A simple wa to say that the sound isn't working for a particular movie at a particular movie theater should be a good start.

-vivek

[GeoffreyHull]

Thanks a lot for your input. I'm struggling with the monetization issue though. Namely:

What type of pricing model can we offer movie theater companies? Monthly fee? One-time lump sum for each theater? I'm not sure how that would work.

[keeptrying]

Forget pricing model for now. They are big companies so you can basically charge whatever you want if there is a need.

Focus on figuring out if there is a pain.

I remember reading that some company had built this on springwise or sprouter weekly. But it was a hardware device which had to be installed in the theater so you could beat them by price.

Bottom line: Write up a proposal (4 slides of how this will be used) and then hammer linkedin to get an interview with someone who is slightly executive at a movie theater. Do like 10 interviews. You'll know by then if there is a pain.

Also research that company I mentioned above.