[zrav]

How do you justify being more expensive than even Jira Cloud? IMO if you can't beat Jira on pricing while positioning yourself as an alternative to the market leader you've already lost, no matter how technically fancy your product is.

[kevsim]

Thanks for the feedback! Pricing is always a challenge and we set the price based on surveying other products in this space. So far our paying customers have had no complaints about the price. But that being said, we'll for sure keep thinking about it as we move forward and grow.

[zrav]

Consider that even before the sun-setting of Atlassians server editions price is one of the main reasons I see for customers wanting to migrate away from Jira (and Confluence for that matter). In 8 years of operation we saw a sixfold increase of the pricing of Confluence, for instance. And that's not considering the further increase caused by us being forced to upgrade to the data center edition to stay on premise.