[cheezymoogle]

Amazon isn't doing anything that Chinese manufacturers haven't been doing for years except Amazon is now directly grabbing a piece of the IP infringement pie rather than sponsoring it in the third party marketplaces.

If consumers prefer buying a $30 bag over a $150 bag, well, that's unfortunate for Peak Design, but that's what the mass consumer actually wants.

Regardless, no one is forcing anyone to buy anything.

If money-conscious consumers want a cheaper version of a desired product, they can get it. If status-conscious consumers want to buy value-added context for their very Authentic and Fancy product, then they have that option, too. If Amazon (or any other cheap IP poacher) can snipe that much market share, it's not the quality of the product that people are buying.

[biased_coin]

The difference between Amazon and Chinese manufacturers is also that Amazon controls the search listing, it controls which reviews are allowed to be present on its platform and in many cases, can influence when and how a competitor product is shipped to the customer.