[mumblemumble]

For the sake of bringing it into more immediate (for this context) perspective, I'm curious if anyone is able to do the analysis on ecological impact from technology decisions?

For example, choosing fancier, JavaScript-heavy ways of building webpages probably results in clients consuming extra electricity. One could hypothetically estimate the impact, and then come up with an analysis to the effect of, "For a site generating X amount of traffic, you'd need to plant Y trees to offset the decision to use Google Tag Manager."

[frongpik]

Ads, basically. But I doubt web makes any impact here. Let's say every web user spends 2 hours every day waiting for ads to finish loading. 2 hr x 100 watt x 360 days x 5 billion users = 1 TWh. The US alone produces 4000 TWh per year.