[londons_explore]

Why do retailers push financing options so hard if they only get 9% less money?

Lots of stores (here in the UK at least) will, after you've decided to buy a product try to persuade you to use their financing. Sales reps usually get bonus only for customers who use financing. I always assumed companies earned more if you used financing.

[PragmaticPulp]

> Why do retailers push financing options so hard if they only get 9% less money?

Typical financing options like Affirm only charge 2-3% to the retailer.

The 0% financing is a bit misleading as they're just collecting their profit up front as a separate fee (the 9-11%) instead of collecting it as interest over the course of the payback period.

Expecting contractors to take a 9-11% cut out of their profits is not likely, at least in my area. Realistically I'd expect contractors to raise their quotes by the amount of the financing fee so they come out at the same final payment amount.

[RobKanda]

We're a UK founded and based company, so we see this all the time as well. The finance option makes it a lot easier to sell to a customer - if you're told you can pay £700 for a TV today, or take it away and pay £30 a month for 2 years, most people would rather take the finance. I don't know why the sales reps would only get commission for finance sales, but the stores would rather take a small loss and make a sale than lose a customer to a high price.

For our tradespeople, most of their customers know they can get finance from companies like British Gas. Even though our tradespeople would be cheaper outright, BG can offer 0% and so the customer doesn't have to pay it outright. We've had people tell us they signed up to use us for this very reason, with someone even saying BG were £1000 more expensive, but the customer went with them as they could pay monthly!