[sombremesa]

I assume you mean "aren't".

The reason this happens is because AMD/Nvidia can't sell for $X to person A and $X*10 to person B depending on how much they want something (there are some caveats here, such as being able to price discriminate consumers and enterprises, but some distinction must exist within the product for that). As such, if they price all their items at $X*10, they run the risk of not being able to sell their stock - a risk they are taking for no reason, since they already priced in the profit they wanted at $X.

Additionally, the appearance of scarcity actually works in their favor, since it keeps up demand.

[axaxs]

Sure, I edited it probably after you started a reply. But what about retailers, like say Best Buy. If they know people are just reselling an item for $1000, why not just price it at that? Do they have contracts preventing that, or would it just be bad PR?

[ev1]

Newegg already upcharges significantly past MSRP (they scalped the shit out of RX580's back during the RX580 days a few years back), and _forces you to purchase items with incompatible, unreturable bundles_. Like imagine being forced to buy a last-gen Intel mobo to be allowed to purchase a Ryzen. No refunds, no returns, no exchanges.