[tinus_hn]

But if you consider the app in the example, the ‘Globe’ carrier app, you’ll almost immediately see that the problem is that it is a confusing navigational spaghetti that is designed to force users to explore an app littered with ‘promotional offers’.

Why else would you need a special ‘discover these precious diamonds’ button in the toolbar, with the useful paths hidden in the hamburger menu and then patched over with parallel navigation from the ‘quick action’ buttons on the ‘dashboard’ (of which half is dedicated to ‘Offers & Promos’ and ‘Lifestyle’)

It’s almost as if the app has a fixed position ad that floats over half the screen and the article is complaining the useful information is so hard to see because they didn’t test on small iPhones.

[Nextgrid]

The main problem here isn’t that apps/services don’t follow the guidelines per-se but that more and more software is designed not to solve a particular problem efficiently and get paid honest money for that effort but to waste as much of the user’s time as possible showing them “offers”. The industry calls this “engagement” and a large chunk of people’s salaries and careers (including mine at the beginning) is based on that.

[tinus_hn]

This is kind of kicking an open door but the guideline explicitly is to design your app ‘to solve a particular problem efficiently’

[ballenf]

Problem: our customers don’t get exposed to our special offers often enough but they do spend time checking their bills.

Let’s stop sending paper bills because ads on there are too easy to ignore and make a labyrinthine app where the bill can be eventually accessed if users know the menu cheat code which will change regularly.

Did the guidelines mean you should solve a problem of the users or the company?

[Nextgrid]

The problem is why is that company in the business of "special offers"? The job of the telecoms company should be to provide reliable phone/internet service and otherwise disappear in the shadows. There should be no reason to "engage" with them other than paying your bill or changing some settings, just like there's no reason to "engage" with your power, water company or trash collection company.