[sergeykish]

There was a simple place — Do Not Track (DNT), ignored by industry.

Truly open culture does not accept tracking, for example there is no way to count Linux users. And people would not be kin to those who track physical news papers.

Meanwhile I use uMatrix and uBlock Origin.

[Silhouette]

Truly open culture does not accept tracking

The purpose of the tracking matters, though. Truly open culture also doesn't attempt fraud, DoS attacks, data breaches, and all the other nasty things that some people who are hoping not to get caught and punished do online. Unless you can prevent all such threats, it's unreasonable to expect websites whose operators might be held responsible for the consequences not to monitor how their own systems are being used and who is using them.

[TeMPOraL]

DNT never worked - and never could, because it had no legal backing.

What happened was entirely predictable to anyone who understands how the market works: there were some volunteers who honored DNT while it was opt-in, but that mostly ended when one of the browsers decided to make sending DNT enabled by default.

The industry wasn't, isn't, and is never going to self-regulate itself out of a significant revenue stream. That's why we ended up with GDPR - a proper solution with legal backing - which almost works. It would be working, if EU member states were more eager to pursue violations and issue fines.