Right, but the page itself is very sparse on details, and there's no way for me to find out that this phone is "hacker friendly". That's really what I was trying to get at. It would have made more sense to link to somewhere on the site itself, rather than a preorder page. This just came off as something using HN as a vector for marketing.
This phone, however, is very hacker friendly and does things that other phones don't, so we (HN) are interested.