[ggggtez]

> Thing I keep seeing and don't understand is "Legitimate interest" as a separate thing to consent.

I think it's like this:

Legitimate interest means you've signed up to use the product. It then is assumed that you understand that by signing up/logging in/buying something that you want to be tracked and known (otherwise, how will they know you are the same person who signed up just now?).

Consent doesn't require you to sign up for anything, just click "OK".

But as a result, if you have Legitimate Interest, then companies don't need to ask your permission to track you.