With this clear example of separation between individual and identity, it calls into question the need for real celebrities. What difference does it make if you're watching/following someone real/digital?
There is a streamer who has a very expensive live tracking setup who actually streams entirely from inside (what is basically) a game emulating a stream room. The content itself isn't really my cup of tea, but the visuals are already beyond the uncanny valley.
I think some of the critique in the former was lost (i.e. Weezer), but it definitely opened the gates for popular digital avatars.