[fshbbdssbbgdd]

Let’s imagine the video wasn’t ad-supported, but instead viewers had to pay some money a la carte (and YouTube gets a cut of that). Creators would still want to get more viewers to make more money, and YouTube would still have a recommendation algorithm that used signals such as likes, comments, and subscribes to decide what to recommend. So I think the ad business model isn’t really at fault here. Or rather, it’s only at fault to the extent that it’s the only viable business model for a video service as large as YouTube.

[datavirtue]

The ad supported model made sense for newspapers and magazines but it doesn't scale. Anytime you obscure the price or separate the payer from the benefit you get distorted and unforseen consequences. It took scaling this model to facebook levels before the failure reared its head and it is indeed much worse than we had ever predicted.

[notahacker]

Indeed many YouTube creators already plug the opportunity to pay an honest few c̶e̶n̶t̶s̶ dollars for their content on Patreon or their private course website in exactly the same way they ask for likes other interactions, especially if the nature of their content means they don't see [much] ad revenue.