Ha my buddies and I have this debate. BNW to me is scarier for a couple of reasons: 1) it's more likely to happen 2) it will happen and you won't even realize it: there's no mustachioed man that is the antagonist.
I think we get (got?) both. You have your televisor already in the pocket. Here in Germany there are strong tendencies to use this for all-encompassing tracing to fight COVID (Luca-App).
It’s not widely known but I know of telecoms that sell analytic platforms. It’s processed so it’s anonymous when sold, but your phone is always connected to the telecom provider so they where good at tracing you even before the tracing apps where made.