The motive hasn't changed, it's to get attention, to appeal to their audience, to speak to their ingroup. It is no evil conspiracy it's the nature of The News
The motive of MSM journalists today is to conform to the DNC/leftist narrative to avoid being fired and disowned by their colleagues. Source: 2020 Greenwald interview.
If you watch interviews with former US leftists who became centrists and spoke out about burning downtowns, deplatforming, etc. they all had to find new careers.
The MSM owners want that, but the actual staff and journalists are mainly trying to not get their career cancelled.
Same in Hollywood. Studio owners care about profits, but everybody working in the industry is trying to stay employable.
(It's rumored that if you complain about wokeness in your private school in LA, they'll put you on a "racist blacklist" at other area schools. So this is affecting even parents now.)