[Nat0]

Design is fundamentally about solving a problem. In this case the problem was that the product was ugly, not something more serious such as the design hindering successful interactions with the product. People can deal with a certain kind of "ugly" if it makes sense to them and works. This could help explain the lack of a significant, immediate uptick in the provided metrics.

Also, even though the current design may look nicer, it may have also introduced some new issues such as confusing users with all of the detailed automotive illustrations.