[noahchums]

We think about that a lot. We don’t want it to feel too social media-y. When I launched the first product I just posted in reddit/FB/everywhere until there were a few hundred users. Then I got to know all of them, and then got to know what they wanted from Chums. Same gameplan here! We also expect the tipping model to be a little viral. If you sign up, you’ll see that we give you money to give to your friends right away. The ‘pay it forward’ mechanism has the potential to make this grow quickly, but it might take a few iterations to actually work.