[amozoss]

Good summary. 3 is hard for me to swallow, because I've painfully learned it the hard way (3 times) to not rely on a one-time big release to carry my products to victory.

1st product - great initial traction (HN front page for a few hours, featured on Product hunt, reviewed by a youtuber with decent following). What you might call a big release, but then I did nothing and it fizzled out. It now gets no traffic what so ever.

2nd product - did the same as my 1st, got no traction on launch day. I've just left it on the back burner. Haven't done much since.

3rd product - decided to share before doing a big release and luckily it's turned out better so far (getting organic traffic), but I still got drawn to trying a big release. Launch day came and went and you wouldn't even notice if you glanced at user sign-ups.

To be honest, it's hard not to get your hopes up though that your HN or reddit post will go viral. That's not typically how it works though, at least from my experience.