[Rule35]

But they didn't want to think about it for even five minutes and figure out a friendly way to do this. They should have given gaming sites purchase invites to hand out to members.

There are other ideas too, higher prices on raw hardware but cash-back incentives if bought with games or gaming hardware.

Now everyone hates them. AMD couldn't have paid for such marketing. AMD gives everyone ECC support, unlocked cards. They're (currently) the anti Intel/Nvidia, and the market darling.