[Skalman]

I don't get that impression at all, after having read his essay (which I find very insightful indeed). What you're saying is only part of the reasons; privacy is not only about embarrassing things.

The people monitoring need to be accountable (that's what warrants are for)

- What does the process look like today?

- How long is data kept? (can we trust future use?)

We need to be able to control our information and trust those in which we confide

- If we expect companies not to give our information away, and they do, we'll loose trust in that company. It becomes a structural problem if we cannot trust any company.

- If that company gives the information away, we don't know how it is used any more.

There are probably a few more things that I missed, but from now on I'll have a much more open view on privacy.