Lots of car commercials show them performing well in an accident, but nobody expects crash damage to be covered by warranty. Why must phones be held to a different standard?
Do you have an example of a commercial that shows the car being advertised performing unrealistically in a collision?
I'm curious because most of the commercials with car collisions I could find are actually safety PSAs, not commercials for a specific make and model.
Aside from those, I found some examples of a brand showing the aftermath of a collision (very briefly) in an ad that skirts the line between being a PSA and a testimonial. Interestingly, most of these were from Subaru.
In any case, that's still quite far from the phone commercial, where the phone is put into a situation that voids the warranty, but no physical damage or any indication thereof is shown. A comparable car commercial would need to show a car in a collision (or compromising condition) that performs unrealistically and ultimately gets away completely unscathed.
My intuition would be that most car advertisers wouldn't want to associate their vehicle with such a scenario, nor set unrealistic expectations around safety critical product features, outside of maybe product placement in a James Bond film.
So, I'm very curious, do you have any examples of comparable car commercials that you could share?
Well, the phone being dunked in water, the end result being advertised, is that it is still a fully functional device, not that it was sacrificed to protect oneself from physical harm.
Making a product resist damage shouldn’t confer insurance against said damage. Apple also uses Gorilla Glass so you can drop your phone a dozen times without damage. Are people mad at Apple for not covering every cracked screen?
Showing a car siding crash damage is quite different to speaking a phone still working, and manufactures of cars world be sued info oblivion if the advertised crash safety performance wasn't actually achieved.
I'm curious because most of the commercials with car collisions I could find are actually safety PSAs, not commercials for a specific make and model.
Aside from those, I found some examples of a brand showing the aftermath of a collision (very briefly) in an ad that skirts the line between being a PSA and a testimonial. Interestingly, most of these were from Subaru.
In any case, that's still quite far from the phone commercial, where the phone is put into a situation that voids the warranty, but no physical damage or any indication thereof is shown. A comparable car commercial would need to show a car in a collision (or compromising condition) that performs unrealistically and ultimately gets away completely unscathed.
My intuition would be that most car advertisers wouldn't want to associate their vehicle with such a scenario, nor set unrealistic expectations around safety critical product features, outside of maybe product placement in a James Bond film.
So, I'm very curious, do you have any examples of comparable car commercials that you could share?