[dunmalg]

No one is saying they shouldn't make money. It is our right to gripe about it when they do so in an annoying or obnoxious manner. We might even abandon the platform if the advertising push becomes too obnoxious. If that happens and they fold, apparently they did not have a viable business model. There is no "should" about any of it.

[ngokevin]

Yup. See Digg.

[jimmyvalmer]

> There is no "should" about any of it.

Of course there is. Objective functions can be utilitarian or deeply selfish, but "should" pushes them in someone's desired direction. Relativism is tautological and intentionally or not, condescending.