[txlpo78]

> I don't know of a single enterprise customer that doesn't have their data replicated to two datacenters, and then backed up to some other medium (tape or disk-based backup appliance) for anything business critical.

Longtime consultant here with BCP/DR insight into 20+ large F500 companies... I think you would be seriously surprised at how common it is for even enterprise customers to not bother with multi-DC or even offsite backups. And even among the ones that do, many of the ones that are non-cloud-based are so immature at it that I would not put money on their backups being restorable if needed. And this is even more true for your “we’re a startup, we don’t have time to worry about backing up our data!” companies, which are in abundance.

For a small peak, go look at how many people were freaking out about losing their entire business due to the loss of a single OVH data center.

Of course, as a consultant I do naturally skew towards customers that need help with this stuff, so my perspective is probably biased towards the companies that are worse off in this regard. But they’re definitely out there.