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by maneesh 1917 days ago
Hulu once wrote about how, by offering a higher cost plan without ads, they removed a lot of the complaints about their service

I've always wondered if FB offered a similar option -- $5 or $10 a month to opt out of all adds and tracking -- if a lot of the complaints about their service would also disappear.

2 comments

Facebook does offer a paid option for “companies”, called Workplace. IIRC, it costs $3 per active user per month. I don’t know about feature parity with the surveillance based facebook.com. Of course, Workplace cannot be used with random people that one may interact with across different spheres of life.
Some did the math - the price Facebook would need to charge every user would be $11 a month. Sorry I can't remember WHERE I read it though.
That number seems wildly off. Facebook's annual revenue for 2020 was $85.97 Billion[1]. With 2.8 Billion monthly active users, they'd need to charge $3 a month to exceed that number.

[1]: https://investor.fb.com/investor-news/press-release-details/...

In the US it's much higher. Many users provide practically no revenue to FB (presumably FB wants the growth for the future).

https://www.adexchanger.com/platforms/facebook-made-almost-2...

Found the original article, I hope this helps :)

https://techcrunch.com/2018/04/15/would-it-make-us-love-or-h...

Thanks for digging it up! It did help. As Slymon99 had pointed out, Facebook doesn't earn the same amount from each user. Something I hadn't taken into account.
it's from their quarterly financial reports. rough estimate. for developing markets they generate about 2$ per user. and in developed markets like $7 per user.
When Facebook bought WhatsApp for 20 Billion USD, WhatsApp had about 1 Billion users, or slightly less. So that's at least 20 USD per user that Facebook paid.