[asmos7]

You mean you can't just fix the problem by writing better product requirements - "Google search results shall give me more relevant results."

[majewsky]

The problem is that "relevant" is a frustratingly vague word. Google probably even believes that this is their mission. But when you talk to marketers, "relevant" is almost always going to mean "most relevant ads".

It's like with "engaging", which sounds good on paper, but by now we all know that "engaging" just means "addicting".