| Showed Queenly to my wife, and it clicked with her instantly. She reminisced about having to get several catalogs to find the right prom dress. We both love the name, although if I'm being honest I think the brand colors and fonts could be elevated in order to more meaningfully distinguish yourself from eBay and your other non-verticalized competitors (who all seem to have kind of tech-y, too-fun brands). Some feedback on your positioning: 1. It wasn't immediately clear whether Queenly was a marketplace, a store, or some mix of both. This matters to us because it helps set our expectations around the buying experience. 2. Since some photos were stock photos, we wondered whether a seller could send you a dirty dress (or nothing at all). We found the answer (dry cleaning!) in your FAQ. In our eyes, this is a big differentiator vs eBay or similar. Might be worth highlighting that more prominently. In general, it looks like you have a great product that solves a real problem. I know homepage real estate is at a premium, and you probably want to highlight inventory, but it might be worth doing a little more selling in the early days to explain why you're different. On a hunch, I checked out what StockX did to thread this needle a few years ago. I think their approach is elegant: https://web.archive.org/web/20170216204356/https://stockx.co... CCongrats and good luck! |
For context on 1. We do indeed have both resale dresses as well as mom and pop dress boutiques with brand new inventory on our platform. The latter arose during the pandemic, as many of those shops unfortunately closed down and had to find a way to integrate their inventory online. It’s definitely a tricky UX challenge, to communicate the availability of both types of products on one platform. On this topic as well as the FAQ/dress cleaning subject, taking inspiration from how streetwear marketplaces is a great suggestion.