[RHSeeger]

To be fair, those studies were done in a world where software piracy is against the law in many places, considered wrong by many, and can have real consequences to those that engage in it. Those facts have direct impacts on the amount of piracy that happens. If piracy were completely legal and the average person was comfortable doing it, then the impact on the sales of software would likely be much higher.

It is not unreasonable to argue that some piracy is not a big deal and may, in fact, be helping developers (and producers of other content). However, as soon as you start arguing that it should be legal, expected, and normal to do so, you change the entire landscape.