[lm28469]

> I wonder why huge corporations let themselves be dragged into the dark vortex of culture wars. There is nothing to gain in that blood- and vitriol soaked trenches

There is plenty of money to make and we all know this is the only thing that matter for corporations.

[inglor_cz]

> There is plenty of money to make

How exactly?

[lm28469]

"Oh wow look at our new car it's so LGBT friendly, inclusive and __empowering__"

https://www.youtube.com/watch?v=hPLnthpzR1U

[inglor_cz]

I do not doubt that they try, but is there any evidence that this kind of P.R. operations actually helps with sales?

This is where I am skeptical.