[nocommandline]

Regarding your suggestions for #4, personally

a) I'm not a fan of those weekly summary things. It tends to become routine and will probably sit unread or something, unless of course it has a lot of quality information that I start looking forward to it.

b) At the end of the day, I would still prefer specific instructions like

i) your target audience tends to read their tweets between the hours of X & Z, so do your tweets then

ii) these are the leaders/influencers in your segment so you should target them (I think a great selling point for your product if you can do it, is identifying the influencers in a user's target)

iii) these are top/trending hashtags in your target audience. Do you have anything that can fit into it? If so, then tweet using that hashtag

[SantiagoQ]

That's great advice, that information might be better during onboarding (2-4 reports), and ocassionally when there is something relevant to share (like when you had a great week).

The idea of mapping influencers & hashtags, is interesting.

That will be a project on itself. Thanks for the great input.

So maybe in your case something like:

Potential accounts to engage with: https://twitter.com/GoogleStartups https://twitter.com/kevgibbs (tech lead of Google App Engine)

Potential hashtags to produce content: #100DaysOfCode (used by aspriing Software Engineers) #NoCode

Recommended Keywords to search new accounts: Google App Engine