[13ren]

The developer gets 5.99/4.2 = 70% of revenue. A sensational deal, if you can concentrate on the non-admin (i.e. interesting/real) stuff.

If software writers are "authors", then it makes sense to have a "publisher". Surely there's a reason this hasn't taken off before...

[alaskamiller]

There wasn't a company as controlling as Apple with an active/growing marketplace before.