The pricing on their dedicated servers are cheaper than most 1-2GB VMs on cloud: https://www.ovhcloud.com/en/bare-metal/ - this is their flagship and most expensive brand, the cheaper ones are even less
The funniest tweets demanding their data and saying they'll lose everything are the people running:
I can imagine a provider that offers "Disaster Recovery Plan" in the sense that you push a button and they spin up [whatever machines you subscribe to] in a different data center and restore your latest backup to it.
Or the button flips your DNS from your usual primary servers to a hot backup (or a cold backup that you brought online yourself).
Or the button flips your DNS from your usual primary servers to a hot backup (or a cold backup that you brought online yourself).