[chiefalchemist]

It's more of a benefit than features. Features too often don't answer the question:

Why should _I_ care?

The philosophy at least spoke to me as opposed to features being about you.

[SvenAl]

I see what you are saying, looking at our homepage, it's true, we talk feature-talk. We'll be addressing this.

[chiefalchemist]

Not to worry, you're not alone :)

You are, as you should be, in love with your product (read: a collection of features). You know the nooks & crannies.

Moi? I don't care. I'm selfish. We all are. I need to know what you are going to do for _me_. What pains of mine are you going to fix? Benefits is short for: Use our product and we'll make these pain - X, Y, and Z - disappear.

Make me believe in your magic :)

[SvenAl]

Amazing, thanks for this!